The Venice Project have been a client for a few months now, but we couldn’t talk about it for ages. We’ve just made some films of people from The Venice Project talking about what it is and how it works.

This is part of the strategy to build the buzz around the project among tech enthusiasts. This isn’t about hype or stunts, but by getting their people talking directly to the community, just telling the truth.

So I thought about what we wanted to reveal at this stage, planned some scenarios, and took a documentary film maker to Leiden and London to shoot them. The briefest bit of editing, and then we posted them on their website.

Here they are for your viewing pleasure. Look out for a few odd touches! My favourites are the blank phone conversation and trying to explain how Joost will work with figurines.