After a long day my creative director Matt Gibbins and I were invited to see some band called Hard-Fi at the Barfly. We went, the gig was chocked full of energy and we were introduced to their manager. From there we started working with them.

We immediately approached Hard-Fi as a brand with its own visual language, that could go into any medium, born from what they were singing about and where the came from. It had to be iconic.

There is nothing like seeing a record cover you’ve created inside HMV from the other side of the street.