For the singles Matt Gibbins and I wanted to capture a gritty CCTV inspired, but graphic look. Each format had a subtle change to the sleeve to make it more collectible. I also did all the photography.

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Alongside a striking image we wanted to tell the story of the song. But we also added a sub plot across all the singles about a girl called Tina. The band got so many questions about her from fans and press, it was great reading them try to decipher it. The CCTV camera also featured on all sleeves to subtely build the band icon.