I created the album release for The Feelers Best Of album, along with Matt Gibbins. We knew it was celebrating 10 years of The Feelers so we developed the patch concept to give it a real visual language.

Alongside this, The Rock radio station asked fans to write in with their favourite moments from the last 10 years to help inform the work

The cover opened up into a poster so you could effectively fold it to choose your favourite image.

Each patch is a story from the last 10 years that fans could decipher. It allows us to take the language into singles and posters and merch.

As with all the releases the patch and type was sewn and photographed… oooh.

They’re the no.1 band in New Zealand, and the album has gone Platinum.

This is the first single from The Feelers album The Best 1998-2008. This is where the first patch concept started to come to life. It got a really big response from the band and fans.

The single is a promo book printed on recycled stock and you can also download the song from i-tunes.

The second single from The Feelers was Whoever Said. Again like ‘The Best’ and ‘Beautiful Feeling’ we have a specially made patch. It was a digital release.