FON Shoreditch Campaign

I was asked to come up with a campaign to get Shoreditch excited about sharing FON WiFi – making Shoreditch a free WiFi zone. I wanted to give it a real sense of Shoreditch pride.

A series of posters to get Shoreditch residents talking. Posters are made by screen printing directly into the environment.

The best way for Shoreditch to promote WiFi is for everyone; bars, shops and agencies to get involved. With these they can help spread the word.

A blog post about what’s going on with the Shoreditch WiFi. Cheers.

A FON character sculpture that uses a laptop in a Shoreditch FON Spot. Another part of the build up is to create merchandise that spreads the message of Shoreditch solidarity.

We also had an article in Fact Magazine to help promote the cause.