These are all ideas from our packaging. The hamster house was a simple recycling message I put on the box!

“Now we can just send them to innocent kids”. Thanks for the nice words.

www.innocentkids.co.uk

With the website we made it even more chaotic. Each character interrupts each other with activities, tricks, facts… They get bored if not played with. So the more you play, the more and more content you find. I challenge anyone to say they’ve seen it all. The Poo Safari is still the all time favourite.

I created, wrote, illustrated and animated the site.

The packaging is the main channel for innocent. I enjoyed defacing the brand with doodles. Another part of this attitude is the detail, plenty of it that constantly changes. Each pack has a different activity, a unique swapsie value, recycling message and more.