Albion won the Accurist pitch for Albion. I think we’ve got something quite special. Natalie and I worked on the creative.

Stop making up phrases to describe what we do and just get on.

This is a slide I put in my presentation at Engage 2007, much to the delight and annoyance of those who followed my talk.

Fill your desktop up with useless tat not useful widgets.

FON Shoreditch Campaign

I was asked to come up with a campaign to get Shoreditch excited about sharing FON WiFi – making Shoreditch a free WiFi zone. I wanted to give it a real sense of Shoreditch pride.

A series of posters to get Shoreditch residents talking. Posters are made by screen printing directly into the environment.

The best way for Shoreditch to promote WiFi is for everyone; bars, shops and agencies to get involved. With these they can help spread the word.

A blog post about what’s going on with the Shoreditch WiFi. Cheers.

A FON character sculpture that uses a laptop in a Shoreditch FON Spot. Another part of the build up is to create merchandise that spreads the message of Shoreditch solidarity.

We also had an article in Fact Magazine to help promote the cause.

The Cookie Factory Blog

Natalie and I came up with the simple idea of making custom cookies for Christmas. You’d go to a site, create a cookie we’d bake them and send them. This proved a bit of a logistcal nightmare. However we did decide to bake cookies and capture the experience, along with stories, films & facts.

As part of our preparations we read, made-up, tried and tested many different cookie recipes (causing bellies to expand somewhat). Yes, the Albion Cookie Factory truly immersed itself in cookie and biscuit folklore. So to whet ones appetite we had a little website for friends of Albion to see the full Albion Cookie Processification.

We teased the idea with emails and the idea of secret special edition cookies. Then when baking day came we baked a truck load of cookies. Then wrapped them up nicely and sent them out.

I really love the way the online and real world can come together in such scrumptiousness.

We even broadcast one kitchen live over Skype.

After winning the eBay pitch we got to work on redesigning the eBay characters. Natalie Ranger and I wrote traits and back stories for 20 new characters and art directed the new designs. Here are the first four.