The Cookie Factory Blog

Natalie and I came up with the simple idea of making custom cookies for Christmas. You’d go to a site, create a cookie we’d bake them and send them. This proved a bit of a logistcal nightmare. However we did decide to bake cookies and capture the experience, along with stories, films & facts.

As part of our preparations we read, made-up, tried and tested many different cookie recipes (causing bellies to expand somewhat). Yes, the Albion Cookie Factory truly immersed itself in cookie and biscuit folklore. So to whet ones appetite we had a little website for friends of Albion to see the full Albion Cookie Processification.

We teased the idea with emails and the idea of secret special edition cookies. Then when baking day came we baked a truck load of cookies. Then wrapped them up nicely and sent them out.

I really love the way the online and real world can come together in such scrumptiousness.

We even broadcast one kitchen live over Skype.

Strut from Aaron Hinchion on Vimeo.

I was in a review for the relaunch of the Clothes Show on UKTV. I had a few thoughts banding around, but on one bit of paper all I had was one word “Strut”. This word went on to form a campaign developed by Natalie Ranger and I.

After winning the eBay pitch we got to work on redesigning the eBay characters. Natalie Ranger and I wrote traits and back stories for 20 new characters and art directed the new designs. Here are the first four.