For some users, the organised mayhem that is MySpace can be a little daunting. Martin Rose and myself were tasked with creating banners for on-site inventory promoting the improved features on MySpace: finding new friends, sign up, social and groups, enhanced profiles, picture upload, privacy & security.

The heroes of the banners are what we coined Friends & F*ckers and were designed to create a series that felt like engaging MySpace content rather than “ads”. After all, nobody really wants to be told how to use MySpace. The original scripts were pretty dark and weird, but we simplified them down to get the message across in still and simply animated banners.

“It’s a good look cos you’re so tonk!”

Stay tuned for the more racey mini-length films. The banners aim to re-ignite current users’ profiles and to engage with new users too and are running internationally (ex USA).

It was a real team effort job with the banners being animated by Martin (who also jumped into a pile of toys to find the perfect nondescript action figures) and the beautiful blue pants made by Benita our producer.