A new campaign I’ve created for Skype. And my first TV ad for them. So far there’s one TV 30″ ad and one Ident for a CNN show. But there will be eight in total. As well as the TV there’s a banner campaign, a hub page at skype.com/magic and 15 sec pre rolls for CNN.com.

We wanted to talk about Skype products that people aren’t aware of in a fun educational way. But with a feeling of dad magic. Look out for more to come.

Moments from Aaron Hinchion on Vimeo.

Catapult from Aaron Hinchion on Vimeo.

This one’s interactive! Go on choose a country!

I also art directed the photo shoot and design of the skype.com/magic hub page.

I wrote and art directed the campaign under the watchful gaze of my Creative Director Nick Darken. But there are a few other talented fellows who helped bring them to life. Grant Orchard the (brilliant) director over at AKA. Petrina, Stephen and Tom at Albion. Matt Thomas the animator and kilobyte finder. And the bloody nice Gary at 750. Not to mention all the others who’ve helped pull it together. Cheers guys.