I was the Creative Lead on a project for Kiss FM. I really wanted to integrate everything they did online and in the shows with the advertising.

Nearly all the outdoor advertising would be digital. Linked into the show’s Twitter feed, Myspace page, the Kiss website and live playlist. So they constantly updated with current info, thoughts from the DJs, tracks and what the community were voting on.

These digital ads really helped to capture the spirit of the radio shows and their presenters. And being digital means they are constantly updating like the shows they advertise.

Plug your headphones into this bus adshell to hear playlists from the show.

In this ad the digital Kiss Head copies your dance moves as it plays a track. You can then save your moves directly to the Kiss website.

Download free tracks while waiting outside clubs.

An 48 sheet for an event where a Kiss DJ versus an Orchestra.

We developed the strategy “Sounds Kiss” sound it could be amended for different Kiss projects and events. Such as their summer events – where we can announce “Summer Sounds Kiss”

Directional sound so only a privileged few can here the Kiss Summer Sounds.

How about picking the smoothie of the month based on whether it’s ingredients have grown in time? Then do ads about the fun of each month.

“In business big round numbers are good”. I helped to develop the new business brand for Skype along with Mike Reid. I developed the strategy “Actions Speak Louder” and direction for this part of the Skype business. Then created a tone of voice and art directed the design, new Skype for business orientated colours and photography with Mike. They needed to speak to their audience in a different way. A more straightforward way. But I wanted them to constantly prove themselves. Showing how they can be integrated into a business.

We then went on and created a Case Study using this new brand style – while Skype applied our brand to their site their site.

As well as developing the script and Art directing the film I worked with Stephen Moynihan on the animations which defined how the new brand style moved. But as the brand was all about getting to what you want to know quickly I developed a special player that enabled the user to jump straight to the topic in the film they were interested in.

Watch the Case study below.

Skype for business from Hinchion & Sons on Vimeo.

Or you can watch the Case Study in it’s chaptered player glory here.

N.B. The VO guy was drinking JD while recording. I think it helps with the voice.

More tone of voice from the brand book:

Yes it’s been a busy few weeks for Lily’s Kitchen. Getting in 3 books in 3 weeks. But I just received it and it’s true. Lily’s Kitchen made it into the D&AD annual 2009. I’m so proud. Sniff. Go on girl.

To commemorate the death of the Accurist Speaking Clock (an idea we convinced Accurist to do in favour of a more cultural clock) I created this T-shirt.