Not another iPhone app? Yes! Aren’t there too many in the world? Umm… no.

This is an app where you can choose to locate ‘That Water‘ (swimming pools, drinking fountains, ponds) or the fruit drink ‘This Water‘ (where This Water is sold).

The divining rod leads you to the nearest source, vibrating more and more the closer you get.

What? Monday? – get out of here. No one wants you! You’re trampling shit all through the house. Ha, ha only joking. No, come on in. I have an strategisation that’ll help you be loved by all and sunder.

Stage 1. Deception – Discredit the other days.

Stage 2. Positive Affirmation – Tell everyone I know how much I love Mondays. Even when I don’t.

Stage 3. Promotion – Give money away on Monday. It will be known as Moneyday.

May need more thought.

Some more news. Engineered for Speed hits the Twittersphere, picked up by Auto magazines and on YouTube we’ve reached 99,000 hits in just over 2 weeks – can we break the 100,000. Well actually if you add the Full 4 min version and 2 min version together – we have. Yee haw!!!! (worth 4 exclamation marks? Who cares)

A little app designed to help you find free fruit – blackberries in the woods or apples that people are happy for you to pick.

I worked with Joe Holt on the branding for property website Zoopla. They don’t just show you house listings. They give you everything from local schools, to house price trends, to valuations… Their site is full to the brim with data, but it was mostly hidden and not something they shouted about. We wanted to change that and show how much knowledge they have – so we came up with the notion of integrating live data into their branding – while still having a simple brand that was easy to use.

We created the Zerif for them to own and gave them new fonts, logo and colour ways. The Zerif is used on everything from on-site iconography to map pointers. They are currently implementing the brand.

My Engineered for Speed film made it onto the front page of the guardian shortly after launch! Ha ha – that is funny.

After the thrills and spills of a highly entertaining production, we’ve just seen the launch of our new ‘Middleman’ campaign for Betfair. The idea’s a simple one: on Betfair, you cut out the middleman which means you bet direct against 3 million other people. And that of course means better odds and much bigger wins (than all those traditional high street bookmakers). I worked on the digital arm of the campaign. Developing concepts that push the middleman idea. The titles and bets are all dynamic – being updated live directly from Betfair.

It’s Betfair’s biggest ever marketing campaign to date (see this article on Brand Republic)

As you’d expect for a brand like Betfair, it’s a fully integrated campaign with a massive online push that kicks off with the first ever YouTube takeover by a betting brand (coming here soon) with a nice little cameo from Andy Gray, so watch out for that from midnight on Saturday…

My digital campaign ran alongside a series of TV ads made by Andre at Albion.

A font I developed based on the Alex Garland book.