I thought of a radio ad for Accurist. A while back we convinced them to drop the sponsorship of the talking clock to start their own initiative. British Real Time. A clock dedicated to real British people. To give them real cultural meaning and relevance. As part of this I came up with these radio ads.

Live Radio Ads

Live Accurist talking clock radio ads broadcast at the exact GMT time, inbetween music.
Each ‘time’ is spoken in a different regional accent. Brummy, Yorkshire, Bristolian…

BRUMMY VO: At the third honk, the Accurist Clock says it’s 16:23 GMT.
A good time to enjoy a stroll along the Broad Street canal and avoid all the New Street Big Wigs.

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STAFFORDSHIRE VO: At the third beep, the Accurist Clock says it’s 12:10 GMT.
A perfect moment for a North Staffordshire Oat Cake while counting yellow cars.

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LONDON VO: At the third dink, the Accurist Clock says it’s 07:15 GMT.
Not a bad time to avoid the guards at Liverpool St Station.

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There would be a huge series of these all spoken in different regional accents, that could also filter into a Accurist digital clock, shop displays, products.

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The time sponsored by Accurist is 09:56GMT
A good time to convince someone else a fresh brew is in order.

The time sponsored by Accurist is 12.56GMT
Lunch time yet? No not quite.

The time sponsored by Accurist is 18.24GMT
A glass of Rosé and online window shopping begins

The time sponsored by Accurist is 19.14GMT
The right time to avoid the CCTV cameras in Snow Hill. For a bit of nooky maybe.

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The guys over at Diffusion Media Group asked me to create a new tone of voice for them. I developed a structure that would work through all their companies going forward and then I had a really fun few days just finding and writing their voice. Here’s how it works for The 7th Chamber- their video seeding company…

Here’s part of my presentation…

And here’s how some of the longer copy worked on their website. Please try to ignore the lovely colourful pictures and focus on the words – that’s the bit I did. Like, Share, ROFL.