Hinchion & Sons

Memory Stick Adventures

Aaron Hinchion — Sun, 12 Jun 2011 14:32:24 +0000

For the last couple of years I’ve been writing The Memory Stick Adventures. These are our way of making the boring memory stick a bit more fun. For the last few years our sticks have been on a crazy rollercoaster of a journey. The latest set even has a stamp from all the exotic places its visited.

2011

What can I say? They are fun, but tricky to do. You only have so many words that will fit in the space. But I tell you, that stick has had a crazy life… phew, mental really.

2010

If you get one you’re bloody lucky, even those of us who work at Albion struggle to collect them, for they’ll inevitably be worth a fortune on The Antiques Roadshow 2067.

2009

Live Accurist Talking Clock

Aaron Hinchion — Thu, 24 Mar 2011 10:41:44 +0000

I thought of a radio ad for Accurist. A while back we convinced them to drop the sponsorship of the talking clock to start their own initiative. British Real Time. A clock dedicated to real British people. To give them real cultural meaning and relevance. As part of this I came up with these radio ads.

Live Radio Ads

Live Accurist talking clock radio ads broadcast at the exact GMT time, inbetween music.
Each ‘time’ is spoken in a different regional accent. Brummy, Yorkshire, Bristolian…

BRUMMY VO: At the third honk, the Accurist Clock says it’s 16:23 GMT.
A good time to enjoy a stroll along the Broad Street canal and avoid all the New Street Big Wigs.

………………………………………………………………………………………………….

STAFFORDSHIRE VO: At the third beep, the Accurist Clock says it’s 12:10 GMT.
A perfect moment for a North Staffordshire Oat Cake while counting yellow cars.

………………………………………………………………………………………………….

LONDON VO: At the third dink, the Accurist Clock says it’s 07:15 GMT.
Not a bad time to avoid the guards at Liverpool St Station.

………………………………………………………………………………………………….

There would be a huge series of these all spoken in different regional accents, that could also filter into a Accurist digital clock, shop displays, products.

………………………………………………………………………………………………….

The time sponsored by Accurist is 09:56GMT
A good time to convince someone else a fresh brew is in order.

The time sponsored by Accurist is 12.56GMT
Lunch time yet? No not quite.

The time sponsored by Accurist is 18.24GMT
A glass of Rosé and online window shopping begins

The time sponsored by Accurist is 19.14GMT
The right time to avoid the CCTV cameras in Snow Hill. For a bit of nooky maybe.

………………………………………………………………………………………………….

The 7th Chamber Tone of Voice

Aaron Hinchion — Wed, 23 Mar 2011 14:34:40 +0000

The guys over at Diffusion Media Group asked me to create a new tone of voice for them. I developed a structure that would work through all their companies going forward and then I had a really fun few days just finding and writing their voice. Here’s how it works for The 7th Chamber- their video seeding company…

Here’s part of my presentation…

And here’s how some of the longer copy worked on their website. Please try to ignore the lovely colourful pictures and focus on the words – that’s the bit I did. Like, Share, ROFL.

Back British Basketball

Aaron Hinchion — Fri, 18 Mar 2011 15:10:25 +0000

True Blood Poster

Aaron Hinchion — Fri, 18 Mar 2011 14:32:36 +0000

An old poster I did for True Blood.

Skype magic

Aaron Hinchion — Sat, 08 Jan 2011 09:17:46 +0000

I wrote and art directed the campaign under the watchful gaze of my Creative Director Nick Darken. But there are a few other talented fellows who helped bring them to life. Grant Orchard the (brilliant) director over at AKA. Petrina, Stephen and Tom at Albion. Matt Thomas the animator and kilobyte finder. And the bloody nice Gary at 750. Not to mention all the others who’ve helped pull it together. Cheers guys.

Lily’s Kitchen Pop-Up Doggy Restaurant

Aaron Hinchion — Mon, 15 Nov 2010 17:15:56 +0000

Lily’s Kitchen has made the first doggy pop-up shop. Our branding was used all wover the pwace. Yessss. Good boy. It’s great to see to come to life. Yeesss it is. The shop wooks mad but bwilliant. It’s a westaurant made just for dogs. And wes they do eat from ickle tables with ickle plates, don’t they. Sit. Awww.

Check them out on Facebook and in the Telegraph

Flat Pack Tee

Aaron Hinchion — Fri, 12 Nov 2010 11:04:37 +0000

iPhone Divining Rod

Aaron Hinchion — Wed, 27 Oct 2010 20:50:38 +0000

Not another iPhone app? Yes! Aren’t there too many in the world? Umm… no.

This is an app where you can choose to locate ‘That Water‘ (swimming pools, drinking fountains, ponds) or the fruit drink ‘This Water‘ (where This Water is sold).

The divining rod leads you to the nearest source, vibrating more and more the closer you get.

Idea: Make Monday The Best Day

Aaron Hinchion — Wed, 27 Oct 2010 19:52:37 +0000

What? Monday? – get out of here. No one wants you! You’re trampling shit all through the house. Ha, ha only joking. No, come on in. I have an strategisation that’ll help you be loved by all and sunder.

Stage 1. Deception – Discredit the other days.

Stage 2. Positive Affirmation – Tell everyone I know how much I love Mondays. Even when I don’t.

Stage 3. Promotion – Give money away on Monday. It will be known as Moneyday.

May need more thought.