Alongside this, The Rock radio station asked fans to write in with their favourite moments from the last 10 years to help inform the work.

The cover opened up into a poster so you could effectively fold it to choose your favourite image.

Each patch is a story from the last 10 years that fans could decipher. It allows us to take the language into singles and posters and merch.

As with all the releases the typography was made from sewn type.

I’m working on the greatest hits releases for band The Feelers. They’re the no.1 Kiwi band and the release is about the last 10 years.

Here is the design for first single Beautiful Feeling. When the album comes out I’ll go into a bit more detail behind the concepts and themes. The single is a promo book printed on recycled stock and you can also download the song from i-tunes. The patch and type was sewn and photographed… oooh.

I was even fortunate enough to meet an old family friend called Noel Hawkins who, I had no idea as a kid, is a designer himself and designed a great sleeve for Dub Vendor which sat right next to mine! It was strange seeing my design next to so many great sleeves.

The Spiel:

“GQ Editor Dylan Jones, The Horrors’ Faris Rotter and designer Peter Saville were the judges and have selected some of the most iconic cover art of the last four decades to appear in Spin. A unique examination of the art of the record cover, Spin will open up an often forgotten side of the music industry, to explore the fascinating relationship between art, design and music.

They chose an eclectic array of albums stretching across musical genres and through four decades, all designed or featuring artwork by alumni of University of the Arts London.

Other album covers in the show include the following musicians; Cream, Robert Plant, Uriah Heep, Madness, Adam & the Ants, The Clash, James, Chemical Brothers, Lemon Jelly, The Gossip, Beth Orton and Adele.

Each memory stick has 2 days of the adventure. Collect them all!

Albion won the Accurist pitch for Albion. I think we’ve got something quite special. Natalie and I worked on the creative.

Stop making up phrases to describe what we do and just get on.

This is a slide I put in my presentation at Engage 2007, much to the delight and annoyance of those who followed my talk.

Fill your desktop up with useless tat not useful widgets.