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	<title>Hinchion &#38; Sons</title>
	<link>http://www.aaronhinchion.com</link>
	<description>The website of Aaron Hinchion</description>
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		<title>Memory Stick Adventures</title>
		<description><![CDATA[For the last couple of years I&#8217;ve been writing The Memory Stick Adventures. These are our way of making the boring memory stick a bit more fun. For the last few years our sticks have been on a crazy rollercoaster of a journey. The latest set even has a stamp from all the exotic places [...]]]></description>
		<link>http://www.aaronhinchion.com/82</link>
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		<title>Live Accurist Talking Clock</title>
		<description><![CDATA[I thought of a radio ad for Accurist. A while back we convinced them to drop the sponsorship of the talking clock to start their own initiative. British Real Time. A clock dedicated to real British people. To give them real cultural meaning and relevance. As part of this I came up with these radio [...]]]></description>
		<link>http://www.aaronhinchion.com/1571</link>
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		<title>The 7th Chamber Tone of Voice</title>
		<description><![CDATA[The guys over at Diffusion Media Group asked me to create a new tone of voice for them. I developed a structure that would work through all their companies going forward and then I had a really fun few days just finding and writing their voice. Here&#8217;s how it works for The 7th Chamber- their [...]]]></description>
		<link>http://www.aaronhinchion.com/1538</link>
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		<title>Back British Basketball</title>
		<description><![CDATA[]]></description>
		<link>http://www.aaronhinchion.com/1536</link>
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		<title>True Blood Poster</title>
		<description><![CDATA[An old poster I did for True Blood.]]></description>
		<link>http://www.aaronhinchion.com/1526</link>
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		<title>Skype magic</title>
		<description><![CDATA[I wrote and art directed the campaign under the watchful gaze of my Creative Director Nick Darken. But there are a few other talented fellows who helped bring them to life. Grant Orchard the (brilliant) director over at AKA. Petrina, Stephen and Tom at Albion. Matt Thomas the animator and kilobyte finder. And the bloody [...]]]></description>
		<link>http://www.aaronhinchion.com/763</link>
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		<title>Lily&#8217;s Kitchen Pop-Up Doggy Restaurant</title>
		<description><![CDATA[Lily&#8217;s Kitchen has made the first doggy pop-up shop. Our branding was used all wover the pwace. Yessss. Good boy. It&#8217;s great to see to come to life. Yeesss it is. The shop wooks mad but bwilliant. It&#8217;s a westaurant made just for dogs. And wes they do eat from ickle tables with ickle plates, [...]]]></description>
		<link>http://www.aaronhinchion.com/1504</link>
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		<title>Flat Pack Tee</title>
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		<link>http://www.aaronhinchion.com/1486</link>
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		<title>iPhone Divining Rod</title>
		<description><![CDATA[Not another iPhone app? Yes! Aren&#8217;t there too many in the world? Umm&#8230; no. This is an app where you can choose to locate &#8216;That Water&#8216; (swimming pools, drinking fountains, ponds) or the fruit drink &#8216;This Water&#8216; (where This Water is sold). The divining rod leads you to the nearest source, vibrating more and more [...]]]></description>
		<link>http://www.aaronhinchion.com/1291</link>
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		<title>Idea: Make Monday The Best Day</title>
		<description><![CDATA[What? Monday? &#8211; get out of here. No one wants you! You&#8217;re trampling shit all through the house. Ha, ha only joking. No, come on in. I have an strategisation that&#8217;ll help you be loved by all and sunder. Stage 1. Deception &#8211; Discredit the other days. Stage 2. Positive Affirmation &#8211; Tell everyone I [...]]]></description>
		<link>http://www.aaronhinchion.com/371</link>
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