King Game Worlds
With Candy Crush reaching saturation point and their other games needing help to compete with their own Candy-fuelled success, King wanted to up their game on television.
We developed a strategy for each game, based on their moment of magic. The moments of the game that keep you hooked.
We then created narratives born from gameplay that showed off the vast worlds and richness of their games. Encouraging lapsed players by highlighting new content and giving fans tons of detail to pour over.
Broadcast in 28 countries, Installs skyrocketed, with a 50%-200% better response rate than any other previous King campaign. This success also created a positive impact on all the other performance-led marketing.