26th April. FIBA announced that, unlike the rest of Team GB, the British Basketball team had to win a series of games to earn their spot at the 2012 Olympics. Even though we’re the host nation!
We’ve got the best team in years. Raised on sausage & mash. Not milk and Oreos. So we’re on a mission to fill those games with the biggest, loudest crowds ever. To inspire and give GB the boost they need to qualify for the Olympics. And you know what? It’s working! C’mon Britain, back British basketball.
An old student film I just found knocking about. It was some naff story about how Love is similar to madness – an actual chemical imbalance in the brain. Whatever, Hinchion. I shot it all on 8 mm – then reprojected it and refilmed it. Then did all the animation, did the sound design and recorded the Voice Over.
A new campaign I’ve created for Skype. And my first TV ad for them. So far there’s one TV 30″ ad and one Ident for a CNN show. But there will be eight in total. As well as the TV there’s a banner campaign, a hub page at skype.com/magic and 15 sec pre rolls for CNN.com.
We wanted to talk about Skype products that people aren’t aware of in a fun educational way. But with a feeling of dad magic. Look out for more to come.
I also art directed the photo shoot and design of the skype.com/magic hub page.
I wrote and art directed the campaign under the watchful gaze of my Creative Director Nick Darken. But there are a few other talented fellows who helped bring them to life. Grant Orchard the (brilliant) director over at AKA. Petrina, Stephen and Tom at Albion. Matt Thomas the animator and kilobyte finder. And the bloody nice Gary at 750. Not to mention all the others who’ve helped pull it together. Cheers guys.
I was in a review for the relaunch of the Clothes Show on UKTV. I had a few thoughts banding around, but on one bit of paper all I had was one word “Strut”. This word went on to form a campaign developed by Natalie Ranger and I.
The Venice Project have been a client for a few months now, but we couldn’t talk about it for ages. We’ve just made some films of people from The Venice Project talking about what it is and how it works.
This is part of the strategy to build the buzz around the project among tech enthusiasts. This isn’t about hype or stunts, but by getting their people talking directly to the community, just telling the truth.
So I thought about what we wanted to reveal at this stage, planned some scenarios, and took a documentary film maker to Leiden and London to shoot them. The briefest bit of editing, and then we posted them on their website.
Here they are for your viewing pleasure. Look out for a few odd touches! My favourites are the blank phone conversation and trying to explain how Joost will work with figurines.
When you have 200,000 people coming to your homepage every day, it’s a good opportunity to tell them something about yourself. These educational films (made in Flash so they were quick to download) helped educate new people coming to Skype who still didn’t get it.
