Hinchion & Sons » Film

Back British Basketball

Aaron Hinchion — Thu, 12 Aug 2010 13:34:52 +0000

26th April. FIBA announced that, unlike the rest of Team GB, the British Basketball team had to win a series of games to earn their spot at the 2012 Olympics. Even though we’re the host nation!

We’ve got the best team in years. Raised on sausage & mash. Not milk and Oreos. So we’re on a mission to fill those games with the biggest, loudest crowds ever. To inspire and give GB the boost they need to qualify for the Olympics. And you know what? It’s working! C’mon Britain, back British basketball.

The Final CNN Films

Aaron Hinchion — Mon, 11 Jan 2010 12:14:06 +0000

Go here to view the entire campaign.

Rock from Hinchion & Sons on Vimeo.

Weather from Hinchion & Sons on Vimeo.

Foam Finger – Ident from Hinchion & Sons on Vimeo.

Oh and the last of the banners…

(Please open the article to see the flash file or player.)

Chemistry of Love

Aaron Hinchion — Mon, 23 Nov 2009 17:43:08 +0000

An old student film I just found knocking about. It was some naff story about how Love is similar to madness – an actual chemical imbalance in the brain. Whatever, Hinchion. I shot it all on 8 mm – then reprojected it and refilmed it. Then did all the animation, did the sound design and recorded the Voice Over.

Chemistry of Love from Hinchion & Sons on Vimeo.

New Skype CNN Films

Aaron Hinchion — Thu, 19 Nov 2009 14:49:22 +0000

Pocket from Hinchion & Sons on Vimeo.

Disappear Reappear – Ident from Hinchion & Sons on Vimeo.

Dig To China – Ident from Hinchion & Sons on Vimeo.

Skype magic

Aaron Hinchion — Tue, 08 Sep 2009 09:17:46 +0000

A new campaign I’ve created for Skype. And my first TV ad for them. So far there’s one TV 30″ ad and one Ident for a CNN show. But there will be eight in total. As well as the TV there’s a banner campaign, a hub page at skype.com/magic and 15 sec pre rolls for CNN.com.

We wanted to talk about Skype products that people aren’t aware of in a fun educational way. But with a feeling of dad magic. Look out for more to come.

Moments from Aaron Hinchion on Vimeo.

Catapult from Aaron Hinchion on Vimeo.

(Please open the article to see the flash file or player.)

This one’s interactive! Go on choose a country!

(Please open the article to see the flash file or player.)

I also art directed the photo shoot and design of the skype.com/magic hub page.

I wrote and art directed the campaign under the watchful gaze of my Creative Director Nick Darken. But there are a few other talented fellows who helped bring them to life. Grant Orchard the (brilliant) director over at AKA. Petrina, Stephen and Tom at Albion. Matt Thomas the animator and kilobyte finder. And the bloody nice Gary at 750. Not to mention all the others who’ve helped pull it together. Cheers guys.

Skype Future Gazing

Aaron Hinchion — Wed, 01 Oct 2008 10:27:44 +0000

Skype Future Gazing from Aaron Hinchion on Vimeo.

A short film for Skype to be used as part of an internal presentation. All about the potential for Skype

The Clothes Show Strut

Aaron Hinchion — Tue, 10 Jun 2008 15:20:34 +0000

Strut from Aaron Hinchion on Vimeo.

I was in a review for the relaunch of the Clothes Show on UKTV. I had a few thoughts banding around, but on one bit of paper all I had was one word “Strut”. This word went on to form a campaign developed by Natalie Ranger and I.

What is Joost?

Aaron Hinchion — Mon, 19 May 2008 19:54:48 +0000

The Venice Project

Aaron Hinchion — Sat, 17 May 2008 23:58:53 +0000

The Venice Project have been a client for a few months now, but we couldn’t talk about it for ages. We’ve just made some films of people from The Venice Project talking about what it is and how it works.

This is part of the strategy to build the buzz around the project among tech enthusiasts. This isn’t about hype or stunts, but by getting their people talking directly to the community, just telling the truth.

So I thought about what we wanted to reveal at this stage, planned some scenarios, and took a documentary film maker to Leiden and London to shoot them. The briefest bit of editing, and then we posted them on their website.

Here they are for your viewing pleasure. Look out for a few odd touches! My favourites are the blank phone conversation and trying to explain how Joost will work with figurines.

Skype Educational Films

Aaron Hinchion — Mon, 21 Apr 2008 20:58:46 +0000

When you have 200,000 people coming to your homepage every day, it’s a good opportunity to tell them something about yourself. These educational films (made in Flash so they were quick to download) helped educate new people coming to Skype who still didn’t get it.

Hello from Aaron Hinchion on Vimeo.

Bonjour from Aaron Hinchion on Vimeo.

Moshi Moshi from Aaron Hinchion on Vimeo.