I was the Creative Lead on a project for Kiss FM. I really wanted to integrate everything they did online and in the shows with the advertising.

Nearly all the outdoor advertising would be digital. Linked into the show’s Twitter feed, Myspace page, the Kiss website and live playlist. So they constantly updated with current info, thoughts from the DJs, tracks and what the community were voting on.

These digital ads really helped to capture the spirit of the radio shows and their presenters. And being digital means they are constantly updating like the shows they advertise.

Plug your headphones into this bus adshell to hear playlists from the show.

In this ad the digital Kiss Head copies your dance moves as it plays a track. You can then save your moves directly to the Kiss website.

Download free tracks while waiting outside clubs.

An 48 sheet for an event where a Kiss DJ versus an Orchestra.

We developed the strategy “Sounds Kiss” sound it could be amended for different Kiss projects and events. Such as their summer events – where we can announce “Summer Sounds Kiss”

Directional sound so only a privileged few can here the Kiss Summer Sounds.

How about picking the smoothie of the month based on whether it’s ingredients have grown in time? Then do ads about the fun of each month.

To commemorate the death of the Accurist Speaking Clock (an idea we convinced Accurist to do in favour of a more cultural clock) I created this T-shirt.

My lovely Fiancée and I decided to make a scrumptious jar of homemade lemon curd for our wedding invite. We found a recipe. Bought the jars. Then got the right lids and string.

Every one came with a little booklet (made from recycled paper) aimed at each individual recipient. It came full of useful tips such as “It’s approx 3½ hours in a Silver Hyundai Accent from West London.” As well as having hotels, directions and the cake competition we plan to hold on the day.

The challenge was then hand-making 60 of the buggers, not to mention hand delivering them. Tasty though – yum yum.

A T-Shirt I designed. Beautifully sewn by my friend Harriet. Yes my friends, that’s made with needle and thread.

A logo for my wife and I. Not accident and emergency – although it works for that also. Maybe I’ll repurpose it – cos we’re not doing anything with it any time soon.

A friend and I both share the same birthday. The most excellent 30th August if you’re thinking of something to get me. His name is James Dyke, My name Aaron Hinchion. And so the Hinchdyke was born. But what is it. Well it can be many things.

Stop making up phrases to describe what we do and just get on.

This is a slide I put in my presentation at Engage 2007, much to the delight and annoyance of those who followed my talk.

Fill your desktop up with useless tat not useful widgets.