Stop making up phrases to describe what we do and just get on.

This is a slide I put in my presentation at Engage 2007, much to the delight and annoyance of those who followed my talk.

www.innocentkids.co.uk

With the website we made it even more chaotic. Each character interrupts each other with activities, tricks, facts… They get bored if not played with. So the more you play, the more and more content you find. I challenge anyone to say they’ve seen it all. The Poo Safari is still the all time favourite.

I created, wrote, illustrated and animated the site.

The packaging is the main channel for innocent. I enjoyed defacing the brand with doodles. Another part of this attitude is the detail, plenty of it that constantly changes. Each pack has a different activity, a unique swapsie value, recycling message and more.

This wall chart was given to schools. Kids could draw their fruit and veg intake in the intestines. There is a place for food to go in and a smelly end where food comes out.