26th April. FIBA announced that, unlike the rest of Team GB, the British Basketball team had to win a series of games to earn their spot at the 2012 Olympics. Even though we’re the host nation!
We’ve got the best team in years. Raised on sausage & mash. Not milk and Oreos. So we’re on a mission to fill those games with the biggest, loudest crowds ever. To inspire and give GB the boost they need to qualify for the Olympics. And you know what? It’s working! C’mon Britain, back British basketball.
A new campaign I’ve created for Skype. And my first TV ad for them. So far there’s one TV 30″ ad and one Ident for a CNN show. But there will be eight in total. As well as the TV there’s a banner campaign, a hub page at skype.com/magic and 15 sec pre rolls for CNN.com.
We wanted to talk about Skype products that people aren’t aware of in a fun educational way. But with a feeling of dad magic. Look out for more to come.
I also art directed the photo shoot and design of the skype.com/magic hub page.
I wrote and art directed the campaign under the watchful gaze of my Creative Director Nick Darken. But there are a few other talented fellows who helped bring them to life. Grant Orchard the (brilliant) director over at AKA. Petrina, Stephen and Tom at Albion. Matt Thomas the animator and kilobyte finder. And the bloody nice Gary at 750. Not to mention all the others who’ve helped pull it together. Cheers guys.
We asked Fact to promote the free WiFi in Shoreditch. I had a few lines I was throwing about and a visual style I’d developed for FON, so I pushed and got it – The word shit in a ad. They then pulled together the design with my images. Have a look at Shoreditch for better examples of where the visual style could go.
I was asked to come up with a campaign to get Shoreditch excited about sharing FON WiFi – making Shoreditch a free WiFi zone. I wanted to give it a real Shoreditch pride feel.
A FON character sculpture that uses a laptop in a Shoreditch FON Spot. Another part of the build up is to create merchandise that spreads the message of Shoreditch solidarity.
Natalie and I came up with the simple idea of making custom cookies for Christmas. You’d go to a site, create a cookie we’d bake them and send them. This proved a bit of a logistcal nightmare. However we did decide to bake cookies and capture the experience, along with stories, films & facts.
As part of our preparations we read, made-up, tried and tested many different cookie recipes (causing bellies to expand somewhat). Yes, the Albion Cookie Factory truly immersed itself in cookie and biscuit folklore. So to whet ones appetite we had a little website for friends of Albion to see the full Albion Cookie Processification.
We teased the idea with emails and the idea of secret special edition cookies. Then when baking day came we baked a truck load of cookies. Then wrapped them up nicely and sent them out.
I really love the way the online and real world can come together in such scrumptiousness.
