26th April. FIBA announced that, unlike the rest of Team GB, the British Basketball team had to win a series of games to earn their spot at the 2012 Olympics. Even though we’re the host nation!

We’ve got the best team in years. Raised on sausage & mash. Not milk and Oreos. So we’re on a mission to fill those games with the biggest, loudest crowds ever. To inspire and give GB the boost they need to qualify for the Olympics. And you know what? It’s working! C’mon Britain, back British basketball.

More on this soon… But for now.

Rock from Hinchion & Sons on Vimeo.

Weather from Hinchion & Sons on Vimeo.

Foam Finger – Ident from Hinchion & Sons on Vimeo.

Oh and the last of the banners…

Pocket from Hinchion & Sons on Vimeo.

Disappear Reappear – Ident from Hinchion & Sons on Vimeo.

Dig To China – Ident from Hinchion & Sons on Vimeo.

We wanted to talk about Skype products that people aren’t aware of in a fun educational way. But with a feeling of dad magic. Look out for more to come.

Moments from Aaron Hinchion on Vimeo.

Catapult from Aaron Hinchion on Vimeo.

This one’s interactive! Go on choose a country!

I also art directed the photo shoot and design of the skype.com/magic hub page.

I wrote and art directed the campaign under the watchful gaze of my Creative Director Nick Darken. But there are a few other talented fellows who helped bring them to life. Grant Orchard the (brilliant) director over at AKA. Petrina, Stephen and Tom at Albion. Matt Thomas the animator and kilobyte finder. And the bloody nice Gary at 750. Not to mention all the others who’ve helped pull it together. Cheers guys.

We asked Fact to promote the free WiFi in Shoreditch. I had a few lines I was throwing about and a visual style I’d developed for FON, so I pushed and got it – The word shit in a ad. They then pulled together the design with my images. Have a look at Shoreditch for better examples of where the visual style could go.

I was asked to come up with a campaign to get Shoreditch excited about sharing FON WiFi – making Shoreditch a free WiFi zone. I wanted to give it a real Shoreditch pride feel.

A series of posters to get Shoreditch residents talking. Posters are made by screen printing directly into the environment.

A FON character sculpture that uses a laptop in a Shoreditch FON Spot. Another part of the build up is to create merchandise that spreads the message of Shoreditch solidarity.

The best way for Shoreditch to promote WiFi is for everyone; bars, shops and agencies to get involved. With these they can help spread the word.

The Cookie Factory Blog

Natalie and I came up with the simple idea of making custom cookies for Christmas. You’d go to a site, create a cookie we’d bake them and send them. This proved a bit of a logistcal nightmare. However we did decide to bake cookies and capture the experience, along with stories, films & facts.

As part of our preparations we read, made-up, tried and tested many different cookie recipes (causing bellies to expand somewhat). Yes, the Albion Cookie Factory truly immersed itself in cookie and biscuit folklore. So to whet ones appetite we had a little website for friends of Albion to see the full Albion Cookie Processification.

We teased the idea with emails and the idea of secret special edition cookies. Then when baking day came we baked a truck load of cookies. Then wrapped them up nicely and sent them out.

I really love the way the online and real world can come together in such scrumptiousness.

We even broadcast one kitchen live over Skype.