or a blog post about what’s going on with the Shoreditch WiFi. Cheers.

We asked Fact to promote the free WiFi in Shoreditch. I had a few lines I was throwing about and a visual style I’d developed for FON, so I pushed and got it - The word shit in a ad. They then pulled together the design with my images. Have a look at Shoreditch for better examples of where the visual style could go.

I was asked to come up with a concept to get Shoreditch excited about sharing FON WiFi - making Shoreditch a free WiFi zone. I wanted to give it a real Shoreditch pride feel.

A series of posters to get Shoreditch residents talking. Posters are made by screen printing directly into the environment.

A FON character sculpture that uses a laptop in a Shoreditch FON Spot. Another part of the build up is to create merchandise that spreads the message of Shoreditch solidarity.

The best way for Shoreditch to promote WiFi is for everyone; bars, shops and agencies to get involved. With these they can help spread the word.