Skype

Skype Magic Campaign

Watch the case study below.

Skype Magic Campaign Case Study from Hinchion & Sons on Vimeo.

We had to educate business travellers about the different ways they could use Skype. The solution? To integrate Skype into Connect The World. CNN’s new current affairs show. They would use Skype live on the show to connect to people and news events around the globe. I then had to create a multimedia campaign around the show. Writing and Art Directing the work.

We created four TV spots about different products. (The Skype voice is so much fun to write for).

Moments from Hinchion & Sons on Vimeo.

Pocket from Hinchion & Sons on Vimeo.

Rock from Hinchion & Sons on Vimeo.

Weather from Hinchion & Sons on Vimeo.

We wanted to help people understand all the different ways they could use Skype in a down to earth fashion, without sounding like a dreaded telecoms company. We also wanted to push the Skype brand we’d developed and use Skype sounds to make it even more ownable.

We created a series of sponsorship Idents.

Skype Magic Idents from Hinchion & Sons on Vimeo.

We also created a really nice banner series to the campaign. These sat on the CNN blog. We got a lot out of the size restrictions!

View all magic banners

I also art directed the photo shoot and design of the skype.com/magic hub page.

I loved this project. I really got to sink my teeth into it. With all the madness and information on CNN, these simple ads, full of unmistakable Skype personality, really stand out. Especially by beginning with a nice little “Hello” or “Xin Chao” (Vietnamese for hello). Bye for now.

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Skype Educational Films

When you have 200,000 people coming to your homepage every day, it’s a good opportunity to tell them something about yourself. These educational films were the first films on the Skype homepage to explain why this weird programme is good and helped educate new people coming to Skype.com who still didn’t get it.

Hello from Aaron Hinchion on Vimeo.

Bonjour from Aaron Hinchion on Vimeo.

Moshi Moshi from Aaron Hinchion on Vimeo.

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How Do You Hello?

How Do You Hello? was a strategy developed by Natalie Ranger and myself to kick start a year of communications. Skype is more than just calling. So an Hello can be anything from a video trick, to a picture, smiley face – whatever you like.

We began the campaign by creating a series of ‘Hellos’ for Skype Video. To inspire people to think about how they’d start their Skype conversation. We did everything from a violin recital to jumping on jelly.

Watch all the films here
skype.com/allfeatures/hello/