I was in a review for the relaunch of the Clothes Show. I had a few thoughts banding around, but on one bit of paper all I had was one word “Strut”. This word went on to form a campaign brought to life by Natalie Ranger and myself. Nat gave the project a great real voice, that made it really fun.

UKTV are about shows that connect us. It’s shows make us feel good and want to gather the whole family round onto the big sofa to watch. The big thought for UKTV, the one that brought a load of great work together from the whole team was…

Everything that was made for UKTV is based off of that thought. The ideas have to be something we all understand, have experienced, join in with and can feel part of.

Colin and Justin’s Homeshow is about doing something radical with your home. I was Creative Head on this project and came up with “Be Courageous”. Teddy and Jonny were the creatives on the work, which beautifully captures the spirit of that thought.