Zoopla had a clear and single-minded ambition: To overtake the existing category leader Rightmove.
Zoopla is full of smart data and tools. It’s what helps you find not just the right house, but the perfect neighbourhood. But these tools were hidden.
Once we'd built their brand we brought Zoopla's smartness to the foreground through an integrated campaign.
A Zoopla user is a smart, confident person who has information come to them, not someone who has to hunt and sweat to find out what they need to know.