To celebrate the Launch of DKs new LEGO book we made some minifig-sized copies of the book just for the little guys. Here's is the story.
World’s smallest book launch
PROBLEM:
DK Books needed to launch their new book ‘LEGO Minifigure Year by Year’, which celebrated 35 years of the LEGO Minifigure, with a very small budget.
SOLUTION:
We created the World’s Smallest Book Launch. Minifig-sized copies of the book were launched in a LEGO bookshop, within a normal-sized book launch at Brick Lane Books. Many LEGO celebrities and journalists attended. A social and PR campaign that boosted sales 200% and more than trebled DK Books social following.
ROLE:
Concept and Creative Direction
Two women wear the same outfit at the world's smallest book launch
Lego Pirates get up to mischief at the world's smallest book launch
Someone butts into a conversation at the world's smallest book launch
35 MINI-BOOKS AND LEGO avatars went to journalists and famous fans.
Small facts were shared for big engagement
We got a huge response for the mini-book to be manufactured on a larger scale
