HARRY POTTER CODING KIT

PROBLEM:

Kano was well-known by early adopters, but it needed to bring its values of making, learning, coding, and community to a larger, more mainstream audience to build more credibility as a business.

SOLUTION:

Creation, launch and marketing of the award-winning Harry Potter Coding Kit. A wand that teaches you to code and make magic. A meaningful, rich, and thoughtful experience, and Kano’s biggest and fastest-selling product ever.

ROLE:

Concept & Creative Direction of product and marketing. Writer, Art Director, Partnership Management

THE PRODUCT

Get yours for Christmas, while supplies last: http://kano.me

A 2 minute edit of the tutorial films by the Phelps brothers

OPEN THE BOX

Peel back the veil, pull out the parts

BUILD YOUR OWN WAND

Read the book. We wanted you to be the hero of your own story, so character wands were out – it had to be your wand.

EXPLORE THE WIZARDING WORLD

Lessons in Hogwarts, Hogsmeade, The Forbidden Forest and Diagon Alley.

LEARN TO CODE

70 Step-by-step challenges teach you the magic of coding

MAKE YOUR OWN SPELLS, STORIES, GAMES, ANIMATIONS, MUSIC

SHARE AND REMIX WITH A VIBRANT COMMUNITY

UNLOCK 100+ COSTUMES, CREATURES, MEDALS

A BIT MORE DETAIL

How the Harry Potter Coding Kit works. The artwork that went into the 70+ challenges, creatures, sweets, music, sound effects, maps, and more.

Completing certain challenges unlocked animated cutscenes.

A montage of some of the character designs and secret animations you could unlock after completing specific challenges in the Harry Potter Coding Kit.

Play with 150+ characters, locations, creatures, magical objects, sweets, toys, and potions.

We composed incredible new music for the menus. As well as individual stems for players to remix and control with the wand. Raising the quality bar even higher.

Using Machine Learning the team taught the app to recognise 25 spell motions, creating a freer, more engaging, and playful way to code and create.

Build a wand. Learn to code. Make magic. There are 24 spell motions for you to code and create with in the Harry Potter Kano Coding Kit. And it's fun learning them. https://kano.me/wand ----------------------------------------------------------------------------------------------------------- Build a wand Open the box, pull out the pieces, button and board.

You can unlock medals for completing challenges, events, or playing on specific days.

THE CAMPAIGN – MAKE MAGIC

Kano’s biggest and most successful campaign to date. We fulfilled our 3 year sales goals in a couple of months.

Build a wand, learn to code, and make magic with the Harry Potter Kano Coding Kit. Learn to code with 70+ creative challenges and games. Use real Harry Potter spell motions to make fire flow, pumpkins grow, feathers fly, goblets multiply, paint pictures, compose music, and more.

Different edits of the launch film were viewed over 10 million times.

Have you heard the magical music in the Harry Potter Kano Coding Kit? Along with three brand new pieces of music, composer Stuart Hancock crafted dozens of i...

Remember James and Oliver Phelps? They played the Weasley twins in the Harry Potter movies and they are unboxing and making their own coding wand with the Harry Potter Kano Coding Kit Build a wand, learn to code, make magic on a screen, with a wave, twist, and twirl.

Remember James and Oliver Phelps? They played the Weasley twins in the Harry Potter movies and they are playing with code thanks to the Harry Potter Kano Coding Kit. Build a wand, learn to code, make magic on a screen, with a wave, twist, and twirl.

Build a wand. Learn to code. Make magic. You can code all sorts of things to happen as you wave your coding wand, but first it's good to learn the basics. https://kano.me/wand ----------------------------------------------------------------------------------------------------------- Build a wand Open the box, pull out the pieces, button and board.

We built an influencer campaign, and spoke to fan sites

“I am deeply impressed at how beautifully the team at Kano has brought the wizarding world into this kit. They really understand and love Harry Potter…”

Mugglenet.com

✷ ✷ ✷ Make your own magic with the Harry Potter Kano Coding Kit: https://getkano.co/2zrU6Az ⬇ read more below ⬇ Tessa Netting here and this is the Harry Potter Kano Coding Kit: Build a wand that makes magic on a screen. Learn to code with 70+ creative challenges, and games.

WE WON SOME AWARDS