KANO PC & ACCESSORIES
PROBLEM:
To launch Kano PC – A new Windows-based Kano computer and compete against a sea of cheap Windows laptops.
SOLUTION:
We created a ton of different content for the Kano PC to speak to a range of different audiences online and in retail, in consumer and education markets across the world. Then using the new accessories created the Home Learning Bundle to show how you can more easily learn from home during the Coronavirus pandemic.
ROLE:
Creative Director, Writer, Art Director
THE HOME LEARNING BUNDLE
We created a lot of the content during lock-down with a mixture of remote direction, small crews, and minimal studio shoots.
EXAMPLES OF RETAIL PHOTOGRAPHY
THE LAUNCH TEASERS
Introducing the Kano PC. The Windows Computer for the Creative Generation. Build it yourself. Learn how it works. Change the world. https://kano.me/store/products/kano-pc #KanoPC #Windows10 #AnyoneCan
This is Vegan Chef Omari. He is using the Kano PC to help change how people look at the food they eat, and the ingredients they use. Kano PC - For the Creative Generation. https://kano.me/store/products/kano-pc #KanoPC #Windows10 #VeganChef #AnyoneCan
Adrian is a Musician. He makes music using the Kano PC. You're listening to his music right now. Kano PC - For the Creative Generation. https://kano.me/store/products/kano-pc #KanoPC #Windows10 #AnyoneCan
