The brilliant What on Earth packaging hinted at a bizarre world. So when they needed a website I saw it as an opportunity to bring that world to life. I built an online experience full of hidden content. A landscape with a real-time day and night cycle. Where different things happen depending on what time of day you visit, and how many times you click on different objects. Bears leaving the woods to poop, aliens stealing sheep, acrobatic salmon, vans transforming into flying machines, friendly whales, a fireworks display, allotment cams, shouting thunder clouds and singing bats. You'll never see it all.