A simples guide
Compare the Market were struggling with their SEO, trailing behind their competitors. While the meerkat was getting plenty of hits people weren't really paying enough attention to the product.
So we developed an agile content strategy to drive ranking, click through and ultimately conversion, while being useful for users.
’A simples guide‘ is a platform that transforms the most searched for questions into video and editorial content, as well as tools.
In 6 months we moved CtM from P5 to P2 on Google for car insurance terms, resulting in £2m+ in additional revenue.