Atomico is an investment firm, known for working with disruptive businesses. They needed a brand which reflected this. 

I developed the strategy “Investing In Disruption”, then lead a team at Albion to create a data-fuelled brand identity.

The animated Atomico circles were generated by data from Atomico's companies. Giving them a real sense of involvement with the disruptive businesses they invest in.




The brand circles were generated by data such as the number of listeners on, the number of active FON Spots, the weather forecast from Weatherbill, the no. of people dating on WooMe… and so on. 

The user could alter the circle on the website by choosing a style and data feed.