Back British Basketball

Unlike the rest of Team GB, the British Basketball team had to win a series of games to qualify for the 2012 Olympics. Even though we were the host nation!

In response we created Back British Basketball with super fan Sam Neter. A grass-roots quest to help TeamGB qualify.

We begged, borrowed and did dodgy deals to create daily online content, merchandise, editorial content, digital advertising, chant sheets, game posters, a documentary and a music track.

And you know what? It worked. Crowds grew steadily and got louder. And it really felt like the fans were the one’s giving TeamGB that extra boost to qualify.


Here’s the documentary

We started an in-match support group called The Balldogs who were loved by the players, and appeared on Channel 4

We created a series of British chants. The ‘Deng’ chant being the chant of the summer.