An early edit of the Engineered For Speed Case Study. Shows you how we made the inkjet-car and built the campaign.

Engineered For Speed

PROBLEM:

Create a Pan-European magazine print ad announcing the new faster Epson inkjet printer to small businesses.

SOLUTION:

A racing event built around the inkjet’s high speed, to fuel a multi-media campaign. Proving Epson's engineering prowess and generating buzz in the press.

ROLE:

Creative Director, Writer, Art Director.

Can an Epson inkjet print a racetrack faster than a racecar can drive it? Watch the printer take on the might of the Ariel Atom racecar and find out which one comes out on top -- printer or car? Is this one of the fastest printers in the world or will the car reign supreme...