I created, art directed and illustrated the new FON strategy and branding. The challenge was to give it a unique but compelling global proposition, so WiFi For Everyone was born. I wrote a book for them. Here are some excerpts for you to enjoy with a nice cup of tea.

I also created a series of ads which utilised a library of characters created just for the brand.

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FON Shoreditch Campaign

I was asked to come up with a campaign to get Shoreditch excited about sharing FON WiFi – making Shoreditch a free WiFi zone. I wanted to give it a real sense of Shoreditch pride.

A series of posters to get Shoreditch residents talking. Posters are made by screen printing directly into the environment.

The best way for Shoreditch to promote WiFi is for everyone; bars, shops and agencies to get involved. With these they can help spread the word.

A FON character sculpture that uses a laptop in a Shoreditch FON Spot. Another part of the build up is to create merchandise that spreads the message of Shoreditch solidarity.

A blog post about what’s going on with the Shoreditch WiFi. Cheers.

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Battle of The Fans

Download Facebook Battle of The Fans

A Facebook app to get people excited by BT FON and free WiFi. The aim is to create the biggest mexican wave for your football team. Inviting friends to join in. There is a league table for each team.

Like a Mexican wave the more people who join in the better BT FON WiFi sharing will be.

With social networks we can target and write live communications. Knowing teams people support mean we can get them even more excited by the sense of competition, making it go viral.