Glorious! felt their product naming convention had become a little tired. They asked me to help spice it up.
What I found is they have a strong heritage in adventure, but this was being lost.
I refocussed their brand, so their entire culture was imbued with an adventurous spirit, both in food and life. Not just on pack but in social, comms and beyond.
From this, grew an evocative approach to their voice, the product names and even how they describe their food.