HARRY POTTER CODING KIT

PROBLEM:

Kano was well-known by early adopters, but it needed to bring its values of making, learning, coding, and community to a larger, more mainstream audience to build more credibility as a business.

SOLUTION:

Creation, launch and marketing of the award-winning Harry Potter Coding Kit. A wand that teaches you to code and make magic. A meaningful, rich, and thoughtful experience, and Kano’s biggest and fastest-selling product ever.

ROLE:

Concept & Creative Direction of product and marketing. Writer, Art Director, Partnership Management

THE PRODUCT

OPEN THE BOX

Peel back the veil, pull out the parts

BUILD YOUR OWN WAND

Read the book. We wanted you to be the hero of your own story, so character wands were out – it had to be your wand.

EXPLORE THE WIZARDING WORLD

Lessons in Hogwarts, Hogsmeade, The Forbidden Forest and Diagon Alley.

LEARN TO CODE

70 Step-by-step challenges teach you the magic of coding

MAKE YOUR OWN SPELLS, STORIES, GAMES, ANIMATIONS, MUSIC

SHARE AND REMIX WITH A VIBRANT COMMUNITY

UNLOCK 100+ COSTUMES, CREATURES, MEDALS

A BIT MORE DETAIL

Completing certain challenges unlocked animated cutscenes.

Play with 150+ characters, locations, creatures, magical objects, sweets, toys, and potions.

We composed incredible new music for the menus. As well as individual stems for players to remix and control with the wand. Raising the quality bar even higher.

This is Stuart Hancock's original score for the Harry Potter Kano Coding Kit, recorded live in Studio 2 of Slovensky Rozhlas, Bratislava, Slovakia. Along with being a magical soundtrack to listen to when making fire flow, pumpkins grow, and feathers fly - you can also take these tracks apart, and play with them yourself! Pick strings, woodwind, brass, and percussion. Add them to your creation. And make them faster, slower, louder, or quieter with a wave of your hand! Learn more at https://kano.me Orchestra: Bratislava Symphony Orchestra Conductor: David Hernando Rico Composer: Stuart Hancock Mix Engineer: Martin Roller Producer: Andy Rogers, Eclectic Music Creative Director: Aaron Hinchion, Kano

Using Machine Learning the team taught the app to recognise 25 spell motions, creating a freer, more engaging, and playful way to code and create.

You can unlock medals for completing challenges, events, or playing on specific days.

THE CAMPAIGN – MAKE MAGIC

Kano’s biggest and most successful campaign to date. We fulfilled our 3 year sales goals in a couple of months.

Different edits of the launch film were viewed over 10 million times.

We built an influencer campaign, and spoke to fan sites

“I am deeply impressed at how beautifully the team at Kano has brought the wizarding world into this kit. They really understand and love Harry Potter…”

Mugglenet.com

WE WON SOME AWARDS