innocent kids
PROBLEM:
Launch a new innocent drinks range for kids.
SOLUTION:
The innocent brand looks at the world through rose-tinted glasses. But kids have no sense of nostalgia. The kids brand needed to have some attitude and rebellion. We created a stye and voice that played off the grown-up brand, and launched it across packaging, advertising, and online.
ROLE:
Creative Director, Writer, Art Director, Illustrator, Designer, Animator, Developer.
PACKAGING
Every corner is filled fun details, such as shake messaging, recycling messaging, clues to hidden website content and a swapsies value.
The MOST chaotic SECRET-CONTENT-FILLED WEBSITE EVER
Each character had their own window full of activities and games. But characters also interrupt each other revealing more hidden content, which in-turn unlocked even more to see, and things to learn. I guarantee you’ll never see it all.