innocent kids

PROBLEM:

Launch a new innocent drinks range for kids.

SOLUTION:

The innocent brand looks at the world through rose-tinted glasses. But kids have no sense of nostalgia. The kids brand needed to have some attitude and rebellion. We created a stye and voice that played off the grown-up brand, and launched it across packaging, advertising, and online.

ROLE:

Creative Director, Writer, Art Director, Illustrator, Designer, Animator, Developer.

PACKAGING

Every corner is filled fun details, such as shake messaging, recycling messaging, clues to hidden website content and a swapsies value.

The MOST chaotic SECRET-CONTENT-FILLED WEBSITE EVER

Each character had their own window full of activities and games. But characters also interrupt each other revealing more hidden content, which in-turn unlocked even more to see, and things to learn. I guarantee you’ll never see it all.

Games for schools

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Advertising

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Some of the MINI-messages on packaging

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You know you've hit it big when...

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