innocent kids

The innocent brand looks at the world through rose tinted glasses. But kids have no sense of nostalgia. The innocent kids brand needed to be something different. It needed to have some attitude and rebellion to speak to kids on their level.

We turned innocent kids into a chaotic, fun and educational brand. Packed with detail and love. It launched, using crazy characters on packaging and with games, all linking to a deep website full of hidden content to unlock.


The website was chaotic and fun. Characters interrupt and interacted with each other, got bored if they weren't played with. The more you played the more content they revealed and the more you learned. I guarantee you’ll never see it all.

We made games and tools for schools

Each pack was full of little details such as shake messaging, recycling messaging, clues to hidden website content and a swapsies value.

You know you've hit it big when...