Professional Laser Killer

Epson needed to promote their new inkjet printer to European businesses. They wanted a press ad.

We came up with a simple solution tied to a truth - this inkjet could kill off the traditional laser printer in offices. The concept researched incredible well. 

We realised the best way to visualise this, and make it feel epic, was to film and photograph it. Enabling us to create content for a range of media channels. Such as social, the website, banners, digital outdoor, sales presentations and TV, reaching a much bigger audience.

 

Edit’s were made for TV

Fun fact: We blew up 14 printers to get the perfect explosion