MIGHTY MERCH

PROBLEM:

ICO wanted to launch a new merchandising solution for video game publishers and studios across Europe and the USA. But it needed a name and a brand, something that felt different from other merch stores.

SOLUTION:

Mighty Merch is a brand that helps you unlock merchandising for your games. We wanted to embue Mighty Merch with a larger story - effortlessly bringing all these gaming universes under a single banner, while making it feel iconic, ethereal yet human.

ROLE:

Creative Director, Designer

The STORE

Mighty Merch is a simple to use online store.

The BRAND

Tne branding was built around the notion of a key that can unlock artefacts from across the multiverse.

PITCHING

To help with the launch we developed pitch documents to approach different studios to encourage them to become part of Mighty Merch.