A strategy I wrote for Playstation to go across their entire product range and give them some much needed attitude. The music is a remix of the Killzone soundtrack by Tom Wrankmore.
PLAYSTATION – No Bystanders
A strategy that gives Playstation a new attitude focussed on gamers and ties together a variety of brand and product briefs under a single mantra. With Playstation you can't just sit and watch, you have to get involved.
