ROAD 96
PROBLEM:
Digixart needed PR and creative consultancy on how to promote their latest procedurally generated game.
SOLUTION:
We developed a number of USPs, naming and branding ideas, messaging, PR, social and communication concepts. We also provided consultation on the game and marketing, as well as scripted and provided creative direction for a series of trailers.
ROLE:
Creative Director, Writer.
WE CRAFTED THE GAME SYNOPSIS
The country has gone to s**t. Tensions have reached boiling point, the regime is cracking down, a revolution is coming. Time to escape, find a better life, f**k this place. Hit the road, head for the border, the free world. The last of your parent’s savings in your pocket, pirate radio in your ears, thousands of miles at your feet, and a small hope of crossing the border alive.
As you hitchhike to freedom, across this messed up state of Petria, you’ll meet memorable characters, discover secrets, learn skills, tackle crazy situations. Your choices change your adventure, change people, change the world. There are thousands of routes to the border. What road will you take?
WE HELPED DEVELOP THE BRANDING
WE CRAFTED THE MESSAGING
Today is the day!
You hit the road. Adventure. Freedom. Escape. Run. Flee the Regime. Try to survive.
On this risky road trip to the border, you’ll meet incredible characters, and discover their intertwined stories and secrets in an ever-evolving adventure.
But every mile opens up a choice to make. Your decisions will change your adventure, change the people you meet, change the world.
There are thousands of routes to Road 96. Which one will you take?
Road 96 is a savage satire inspired by Tarantino, The Cohen Brothers, and Bong Joon-ho.
A witty, meaningful, crazy, and beautiful road trip, across a totalitarian state, where your survival depends on your choices.
A revolutionary procedurally generated, yet hand-crafted, story changes depending on how you play. Opening up new emotional moments, new choices, new dangers, new abilities.
Every journey is different. Every mile is a chance to change the world.
