What is Skype?

I was part of the team who first helped grow Skype from a download page into the brand we all know today. 

But when you have millions of people coming to your website to find out what the hell Skype is, a little film can help. So we created some of the first ever homepage introduction films that told the world how easy it was to use Skype.

 

When developing the brand and voice for Skype we moved them away from the complicated world of VoIP and P2P into a human brand who wanted the whole world to talk for free. 

A first in the sector, these films have inspired some other big techy companies, to make their offering simpler to get.