Skype for business
Skype is great for everyday people, but it can be even better for business, saving huge amounts of money and time.
But Skype as a brand was more focussed on consumers chatting to loved ones abroad. It needed to grow up and convince businesses Skype could be a reliable alternative to antiquated systems.
So we developed a sub-brand to Skype, governed by the strategy: ‘Actions Speak Louder’. Bringing tools like video to the foreground. Sharpening Skype's voice and visual language so it spoke more about new ways of getting business done with Skype.