Skype for business

Skype is great for everyday people, but it can be even better for business, saving huge amounts of money and time.

But Skype as a brand was more focussed on consumers chatting to loved ones abroad. It needed to grow up and convince businesses Skype could be a reliable alternative to antiquated systems.

So we developed a sub-brand to Skype, governed by the strategy: ‘Actions Speak Louder’. Bringing tools like video to the foreground. Sharpening Skype's voice and visual language so it spoke more about new ways of getting business done with Skype.




Here are excerpts from the brand book