Skype magic

I was part of the team that helped grow Skype from a download page into the global brand it needed to be. 

For this project we had to educate business travellers about the different ways they could use Skype.

The solution? To integrate Skype into Connect The World, CNN’s new current affairs show. 

And create an integrated campaign and sponsorship around the show.

 

Sponsorship idents

Animated, interactive and tandem banners