Back-up Plan

We launched Income Protection to a UK audience. A product no one had heard of.

We positioned income protection as a back-up plan. With Unum as a brand simply presenting this employee option to UK workers.

Then created an integrated campaign that educated people in a simple to understand, informative and entertaining way.

It ran through TV, online content, website, press, editorial, banners, apps and Facebook - a first for this sector. 




It created some social buzz and speculation

On Facebook we created everything from topical content, fun games to useful tools.

We built a responsive website for Unum. Which offers further tools and information, packaged in an easy to understand way.