Unmotivational Posters

PROBLEM:

Develop some posters to send to journalists and influencers around the launch of Wartales – a new RPG.

SOLUTION:

In Wartales you are not a hero with a destiny to save the world, but just a mercenary who can help, hinder or kill for money with your motley band. To capture this spirit we created limited edition numbered prints based on motivational posters, but with a twist. The posters created a sense of the game by showing a beautiful landscape from the game world, but with a bloody little detail.

ROLE:

Creative Director, Writer.

SKETCHES

We developed a series of posters with several approaches before landing on the final prints.