Smart Knows

PROBLEM:

Overtake Rightmove as the most recognised property brand.

SOLUTION:

An integrated campaign born from consumer research that highlighted a desire to stay ahead in the property search game, coupled with Zoopla’s data-led approach. Spontaneous brand awareness lept to an all-time high. Traffic increased 20% and Zoopla overtook the category leader Rightmove to become the most searched-for brand term in the sector.

ROLE:

Creative Director, Writer, Art Director

A Zoopla user is a smart, confident person who has information come to them, not someone who has to hunt and sweat to find out what they need to know.

Live and local information increaseD relevance. Such as displaying data for 25 different destinations that link from Waterloo.

WE were even on the official Corgi model

Interbrand wrote a nice article about the campaign