Zoopla wanted to overtake Right Move as the most recognised property brand.
Researched showed there was a genuine consumer need to stay ahead in the property search game.
Zoopla had a wealth of data and smart tools to help you find not just the perfect house, but the perfect neighbourhood. But these were hidden.
We positioned Zoopla as the smarter way to find a property. Then built a credible, iconic, confident brand.
The brand proposition guides all Zoopla do, from company culture, to product development, how they talk and their communications.